Trent Loos shares the story of animal agriculture with consumers in an entertaining but educational fashion. This clip from his presentation at the 2014 Iowa Pork Congress illustrates one way of getting the message across that you might consider adding to your 'elevator speech'.
2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA. Heightened interest in animal health, specifically Porcine Epidemic Diarrhea Virus (PEDv) continued to dominate seminar sessions in Iowa. Dr. Butch Baker and Dr. Rodger Main provided a PEDV update to standing room only session plus Eldon McAfee confirmed another year without a pork nuisance case in Iowa courts.
Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.
2014 Minnesota Pork Congress, January 14-15, Minneapolis, MN, USA. Minnesota producers arrived at the 2014 MN Pork Congress looking for information on equipment and health issues. Lower feed costs may be leading producers to expand. However the number of feeding spaces open due to PEDV is still open to discussion.
Consumers & Farmers See Eye to Eye? Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, offers his thoughts on food, antibiotics, and consumer perceptions. He provides informational data points for pork producers to understand and how to use the information in consumer conversations.
Dr. Raymond does state that while, in last decade, foodbourne illnesses are down 29%, foodbourne illness media hits are up more than 150%. Media drives perception and pork producers need to understand how media works.
PEDV: Understanding the Current State, Future Impact and What Producers Can Do To Reduce Their Risk Panel - Dr. Lisa Becton, Director of Swine Health Information, National Pork Board, from the 2014 Minnesota Pork Congress, January 14-15, Minneapolis, MN, USA.
PEDV, PRRS and Influenza: Understanding the Current State, Future Impact and What Producers Can Do To Reduce Their Risk Panel - Dr. Lisa Becton, Dr. Montserrat Torremorell and Dr. David Wright, from the 2014 Minnesota Pork Congress, January 14-15, Minneapolis, MN, USA.
What are producers greatest concerns? Neil Dierks, CEO of the National Pork Producers Council, shares topics which surfaced during a listening session at the 2014 Minnesota Pork Congress.
BTW - Not surprisingly, our information shows animal health concerns have replaced feed costs as the hottest topic. And we have the latest updates on PRRS and PEDv from both MN and IA events. Watch your emails for links to those presentations.
Evidence-Based Policy Development Dr. Paul Halverson, Founding Dean and Professor, Indiana University Richard M. Fairbanks School of Public Health, works to explain what "public health" is and how it is important as part of understanding the agriculture issues and solutions.