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A Platform for Progress - Pijoan Lecture Dr. Michael Rahe delivers the presentation by Dr. Michael Murtaugh for the Pijoan Lecture at the 2018 Allen D. Leman Swine Conference. As a scientist Dr. Murtaugh approached understanding porcine reproductive and respiratory syndrome virus (PRRSv) using molecular biology and immunology, building on the idea of platforms for progress [video].

Challenges for an Exporting Nation Becca Martin, Cargill, shares how agricultural trade transforms products like pork, coffee, and peanut butter into opportunity to raise a high quality product for growing international markets. And it brings the opportunity for those products to be purchased in regions of the world where those products can't efficiently be produced [video].

Crossing Borders: Contaminated Feed and Food Dr. Scott Dee shares insights at the 2018 Allen D. Leman Swine Conference on how he found out more about animal diseases spreading through feed and getting into swine operations. He pulls together the background info into a story that highlights the clues and data that lead him to dig deeper into the possibility that feed is the vector [video].

A Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Cool Logic; Solving A Norovirus Outbreak In A Commercially-distributed Food Alida Sorenson shares how the connection of a human pathogen to food, combined with the ability to store food a long time and be traded globally, allow pathogens to go farther and impact more people. Using a case study of norovirus in ice-cream in Minnesota, Ms. Sorenson traces how the clues came together and what the response teams had to do to identify, contain, and eliminate the norovirus [video].