SwineCast Industry

Can Communicating with Consumers Help In Agriculture?

NIAA Animal Health Emergency Management Council

Foot-and-mouth disease, not to be confused with hand, foot and mouth disease, is a virus that affects cloven-hoofed animals, including cattle, sheep, and pigs. Foot-and-mouth disease is a serious animal disease but it does not affect food safety.



Unfortunately, many consumers are not aware of the disease until there is an outbreak. When surveyed, 69% of consumers say people can get FMD from infected meat, and many confuse FMD with bovine spongiform encephalopathy or BSE. FMD cannot be spread to humans through meat consumption and FMD is not related to BSE.



To help better prepare the animal agriculture industry before outbreaks occur, Dairy Management Inc., The Pork Checkoff, and the National Cattlemen's Beef Association are working together to provide producers with the tools to help inform and educate consumers that FMD is not a threat to people and does not affect the safety of meat or milk. This presentation by Cindy Cunningham, Assistant VP of Communications, National Pork Board, shares the current state of the Cross Species FMD Communications Team. From 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Is There a Re-emergence of Swine Dysentery?

Swine dysentery is on the rise

Swine dysentery is on the rise. Dr. Jeremy Pittman, Staff Veterinarian, Murphy-Brown, LLC, shares research that has addressed the reasons the disease is coming back and what approaches are being taken to keep the disease in check.

What is the Carbon Footprint of Pork?

pork carbon footprint

Dr. Lisa Becton, Director of Swine Health Information & Research, National Pork Board, provides an update on the sustainability and environmental improvements the pork industry is focused on. From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Pork Production: What Actually Is Involved?

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Smithfield Foods recently published several videos aimed at helping consumers understand what actually occurs in pork production. These short videos focus on pork production, finishing, feeding, animal care, and the environment.

As pork producers, we do all we can to protect and enhance the environment around us. Discover more about our environmental protection efforts, including our manure management practices, which vary based on the farm's geographic location.

The videos show how piglets begin their life on a sow farm, what happens when they are moved to a nursery farm, and then to a finishing farm. Murphy-Brown employees also talk about the company's ISO 14001-certification, the international "gold" standard of environmental management, and offer unique insight regarding how the company cares for its animals.

Swine Marketing to Meet Consumer Demand

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The Government of Ontario gave an award to Willowgrove Hill Farms for their production of DHA Omega-3 enriched pork raised without antibiotics. This is an example of a swine production farm designing a product to meet consumer desires. Pushing aside the antibiotics debate, there is a market for those operations able to economically create a series of food products without antibiotics and can market to health benefits.

DHA/EPA Omega-3 is a fatty acid that is considered a health benefit to humans, specifically at

"reducing the risk of heart disease and stroke while helping to reduce symptoms of hypertension, depression, attention deficit hyperactivity disorder (ADHD), joint pain and other rheumatoid problems, as well as certain skin ailments." (WebMD.com)
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