The Chaos of Vaccine Responses: The Importance of Tissue-Level Activity Dr. David Hurley, Department of Large Animal Medicine, University of Georgia, dives into the science and physiology of tissue level activity and using Chaos Theory (or Complexity Theory if you prefer) to understand vaccine responses. This presentation shares detailed illustrations that explain tissue level events (their duration and strength plus their diversity).
One key takeaway is vaccines are able to protect target tissues other than the vaccine site because once ordered and produced in effective quantity and for the right challenge, the products will enter all body tissues expressing damage and danger. [video].
Ceva U.S. Business Craig Wallace, CEO and North America Pacific Zone Director, Ceva Animal Health, highlight how Ceva is growing and developing the relationships with veterinarians and producers in the U.S. Craig's key message is to "provide value beyond the products." [video].
Ceva U.S. Swine Business Gary Robertson, Director, U.S. Swine Business Unit, Ceva Animal Health, provides an update on the planned swine product launch in the U.S. and how Ceva is committed to helping pork producers and their veterinarians [video].
Questions and Answers Drs. Harding, Hawke, Lindberg, and Rowles participate in the question and answer session to address how they work with people, understand the issues, figure out solutions for their customers, and what communications approaches they use [video].