SwineCast Industry

Using Complexity Theory To Understand Swine Vaccine Responses

 The Importance of Tissue-Level ActivityThe Chaos of Vaccine Responses: The Importance of Tissue-Level Activity Dr. David Hurley, Department of Large Animal Medicine, University of Georgia, dives into the science and physiology of tissue level activity and using Chaos Theory (or Complexity Theory if you prefer) to understand vaccine responses. This presentation shares detailed illustrations that explain tissue level events (their duration and strength plus their diversity).

One key takeaway is vaccines are able to protect target tissues other than the vaccine site because once ordered and produced in effective quantity and for the right challenge, the products will enter all body tissues expressing damage and danger. [video].

Providing Value Beyond The Products

Ceva U.S. BusinessCeva U.S. Business Craig Wallace, CEO and North America Pacific Zone Director, Ceva Animal Health, highlight how Ceva is growing and developing the relationships with veterinarians and producers in the U.S. Craig's key message is to "provide value beyond the products." [video].

Helping U.S. Pork Producers and Veterinarians

Ceva U.S. Swine BusinessCeva U.S. Swine Business Gary Robertson, Director, U.S. Swine Business Unit, Ceva Animal Health, provides an update on the planned swine product launch in the U.S. and how Ceva is committed to helping pork producers and their veterinarians [video].

Consumers And The Future They Drive

Back to the Future: Producing Food in a Changing Consumer EnvironmentBack to the Future: Producing Food in a Changing Consumer Environment Dr. Craig Rowles, Chief Operating Officer, Biova LLC, shares the story of going from pigs to the layer egg business. Dr. Rowles' mission is to highlight that the pressures the egg laying business has is the same, or will be like, those in the swine industry. [video].

From The Panel

Q & A PanelQuestions and Answers Drs. Harding, Hawke, Lindberg, and Rowles participate in the question and answer session to address how they work with people, understand the issues, figure out solutions for their customers, and what communications approaches they use [video].
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