SwineCast Industry

What Are Innovative Campaigns to Improve Ag's Image?


Aaron Putze, Director External Relations, Iowa Soybean Association, shares how farmers and producers in Iowa are developing several campaigns like the Iowa Food and Family and the Live Healthy Iowa Kids projects to help agri-professionals own the message, develop a model of transparency, and be involved in conversations with consumers.

How Can Consumers Really Learn More About Food and Agriculture?

Food for Thought Andy Dietrick, Indiana Farm Bureau, Inc., presents Food for Thought, an initiative aimed at engaging Hoosiers in discussions about food and how it defines and reflects Indiana's culture and humanity in general.

Two issues facing the world: food versus population

food versus population

Population growth and increased per-capita consumption are driving global changes to how food is produced and distributed.

In particular, higher incomes have caused per-capita consumption of livestock products (and feed grains) to increase. However, these trends, like population growth, will not continue indefinitely.

Dr. Douglas Southgate, Jr. Professor of Agricultural, Environmental, and Developmental Economics, The Ohio State University, highlights several of the issues that will cause stress in the system of food production to support a slowing growing population. From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Can Communicating with Consumers Help In Agriculture?

NIAA Animal Health Emergency Management Council

Foot-and-mouth disease, not to be confused with hand, foot and mouth disease, is a virus that affects cloven-hoofed animals, including cattle, sheep, and pigs. Foot-and-mouth disease is a serious animal disease but it does not affect food safety.

Unfortunately, many consumers are not aware of the disease until there is an outbreak. When surveyed, 69% of consumers say people can get FMD from infected meat, and many confuse FMD with bovine spongiform encephalopathy or BSE. FMD cannot be spread to humans through meat consumption and FMD is not related to BSE.

To help better prepare the animal agriculture industry before outbreaks occur, Dairy Management Inc., The Pork Checkoff, and the National Cattlemen's Beef Association are working together to provide producers with the tools to help inform and educate consumers that FMD is not a threat to people and does not affect the safety of meat or milk. This presentation by Cindy Cunningham, Assistant VP of Communications, National Pork Board, shares the current state of the Cross Species FMD Communications Team. From 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Is There a Re-emergence of Swine Dysentery?

Swine dysentery is on the rise

Swine dysentery is on the rise. Dr. Jeremy Pittman, Staff Veterinarian, Murphy-Brown, LLC, shares research that has addressed the reasons the disease is coming back and what approaches are being taken to keep the disease in check.

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