SwineCast Industry

What Are Perceptions and Realities of Antibiotics and Food?

Antibiotics and Food Safety: Perceptions vs. RealityConsumers & Farmers See Eye to Eye? Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, offers his thoughts on food, antibiotics, and consumer perceptions. He provides informational data points for pork producers to understand and how to use the information in consumer conversations.

Dr. Raymond does state that while, in last decade, foodbourne illnesses are down 29%, foodbourne illness media hits are up more than 150%. Media drives perception and pork producers need to understand how media works.

What Do Consumers Think About Their Food?

Consumer & Food: Perceptions, Realities and Steps Towards Instilling ConfidenceDo Consumers Feel Confident About Their Food? Mrs. Leann Saunders, President of Where Food Comes From, Inc., states that consumers rely on media for a vast majority of their information and have constant confusion over what is right, healthy, cost effective, safe, or green. Mrs. Saunders offers that verified and branded information can help consumers understand and trust the traceability and source verification behind a food product.

Ag, Policy Development, and Public Health

Evidence-Based Policy Development in Public HealthEvidence-Based Policy Development Dr. Paul Halverson, Founding Dean and Professor, Indiana University Richard M. Fairbanks School of Public Health, works to explain what "public health" is and how it is important as part of understanding the agriculture issues and solutions.

Trends in Livestock-associated Staphylococcus aureus

Dr. Paul Fey - Livestock-associated Staphylococcus aureus: Recent TrendsStaphylococcus aureus Dr. Paul Fey, Professor and Medical Director of Clinical Microbiology Laboratory, University of Nebraska Medical Center, presents information on livestock-associated staphylococcus aureus (livestock-associated MRSA) and some of the trends his laboratory is experiencing. Dr. Fey shares how the story of how staphylococcus aureus is very adaptive and how it can transfer between (both ways) humans and animals.

What are Consumer Perceptions on Superbugs?

Consumer Perceptions-Superbugs In Our Food SupplyConsumers, Superbugs, and Food Ms. Susan Vaughn Grooters, Food Safety Research & Policy, Center for Science in the Public Interest (CSPI), understands the concerns consumers have about superbugs in the food supply. Ms. Vaughn Grooters brings a clear consumer perspective to the conversation, with research and publications that highlight the food safety issues and actions being taken to address them.
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