Resources To Be Vigilant At the 2014 World Pork Expo Pork Academy, Dr. Liz Wagstrom, National Pork Producers Council, shared a policy and political point of view on the resources needed for porcine epidemic diarrhea virus (PEDv) research, management, and eradication. One of the lessons learned is that the US was not ready to handle a non reportable OIE (World Organisation for Animal Health) disease [YouTube][audio][slides].
Smog vs. Cattle Industry Dr. Mitloehner outlines the science of air quality and what it means for agriculture. He spends much of his time talking about air quality issues, environmental connections, and what is underneath the statements used in media about smog and animal agriculture.
What Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.
Learning What Works in Animal Welfare Deb Moore, Illinois Farmer, as part of the Illinois Farm Families, took part in the 2013 European Union Animal Care Study Tour to learn more about how the EU handles the concerns of consumers. The tour looked at agriculture in six countries across beef, dairy, pork, and poultry. Ms. Moore and her tour group looked at the applications of animal welfare on EU farm operations. Ms. Moore offers a good ground level perspective on the application of animal welfare in EU agriculture that USA farmers and ranchers can take in for consideration.
Ready For 3 Billion? Marty Matlock, PhD, Executive Director, The Office for Sustainability and Sustainability Academic Programs, University of Arkansas, says he is preaching to the choir, he also states that the choir needs practice because the choir is out of tune and must have a cohesive language to talk about sustainable agriculture. With 3 billion people coming to dinner in the next 40 years, there has to be a conversation about how the people on Earth will continue.