Preparing Your Team for Infleuza Dr. Montserrat Torremorell, Allen D. Leman Chair in Swine Health and Productivity Associate Professor, University of Minnesota, provides an update on the current state of swine influenza and what the future might hold. Dr. Torremorell also provides direction on what producers can do to reduce their risk.
Ready to Handle PRRS? Dr. David Wright, Voluntary Regional PRRS Elimination Project Coordinator in Minnesota, offers an update on the current Porcine Reproductive and Respiratory Syndrome (PRRS) situation. Dr. Wright also shares an investigation into some of the opportunities in managing and controlling PRRS in the future.
Consumers & Farmers See Eye to Eye? Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, offers his thoughts on food, antibiotics, and consumer perceptions. He provides informational data points for pork producers to understand and how to use the information in consumer conversations.
Dr. Raymond does state that while, in last decade, foodbourne illnesses are down 29%, foodbourne illness media hits are up more than 150%. Media drives perception and pork producers need to understand how media works.
Do Consumers Feel Confident About Their Food? Mrs. Leann Saunders, President of Where Food Comes From, Inc., states that consumers rely on media for a vast majority of their information and have constant confusion over what is right, healthy, cost effective, safe, or green. Mrs. Saunders offers that verified and branded information can help consumers understand and trust the traceability and source verification behind a food product.
Evidence-Based Policy Development Dr. Paul Halverson, Founding Dean and Professor, Indiana University Richard M. Fairbanks School of Public Health, works to explain what "public health" is and how it is important as part of understanding the agriculture issues and solutions.