You Can't Manage What You Can't Measure Dr. Calvin Booker, Managing Partner at Feedlot Health Management Services, Ltd., shares perspectives on antibiotics, antimicrobials, and resistance by practicing veterinarians. One of Dr. Booker's takeaway is the importance of understanding the impact of feedlot antimicrobial use and resistance so that developing a sustainable plan for using antimicrobials in feedlot production can be accomplished.
Swine Health Programs Update Dr. Troy Bigelow, DVM, USDA, APHIS, VS, points out activities within the comprehensive integrated surveillance (CIS) activities, as it relates to swine diseases. Dr. Bigelow outlines research being conducted and data points being monitored. Dr. Bigelow closes with a review of the Swine Health Business Plan and how the program activities will be moving forward with partners like the National Pork Board.
Water: Not Going To Be Any Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, passionately shares her views on the trends in the politicization of water in California and the rest of the US. Ms. Bettencourt says we [in agriculture] need to tell consumers and the public at large what we want them to know [about the water crisis]. "We have to speak to it with confidence and show that we know what we are doing".
Negative Media Needs Your Attention Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture. Ms. Riley offers several approaches to helping address the story gap: be active in the conversations through proactive engagement; don’t just tell – show through the use of visuals, videos, like glass walls; and communicate directly using multiple vehicles from Twitter to the Jon Stewart show.
California Is Loosing Freshwater Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: groundwater storage over the last 40 years has been seriously declining, with future projections looking bad for those needing water. Dr. Famiglietti's message to workers in agriculture "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards".