Applying Diseases Principles Dr. Noel Garbes, Bethany Swine Health Services, provides historical perspective on the Northern Illinois Area Regional Control (ARC) project. Dr. Garbes also highlights how the ARC project is utilized in better understanding Porcine Epidemic Diarrhea Virus (PEDv). Dr. Garbes shares several principles that were formed during the Porcine Reproductive and Respiratory Syndrome Virus (PRRSv) and how they are being utilized in a broad approach to swine diseases.
Weather Today & Tomorrow Dr. Elwynn Taylor, Iowa State University, explains how the term "polar vortex" has entered the popular lexicon. Dr. Taylor helps explain the term, what they are, and how they impact agriculture.
Resources To Be Vigilant At the 2014 World Pork Expo Pork Academy, Dr. Liz Wagstrom, National Pork Producers Council, shared a policy and political point of view on the resources needed for porcine epidemic diarrhea virus (PEDv) research, management, and eradication. One of the lessons learned is that the US was not ready to handle a non reportable OIE (World Organisation for Animal Health) disease [YouTube][audio][slides].
Smog vs. Cattle Industry Dr. Mitloehner outlines the science of air quality and what it means for agriculture. He spends much of his time talking about air quality issues, environmental connections, and what is underneath the statements used in media about smog and animal agriculture.
What Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.