social media

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Jenny Splitter, Tamara Hinton, Philip Brasher - Sharing Your Roots: Working with Media


Sharing Your Roots: Working with Media - Jenny Splitter, Food, Science and Health Writer; Tamara Hinton, Senior Vice President, Story Partners; Philip Brasher, Senior Editor, AgriPulse, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & Now


Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

How to Make Social Media Count for Your Farm

Why Social Media Matters and How to Make it Count for Your FarmWhy Social Media Matters Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and run with it [video].

Mr. Josh Flint - Why Social Media Matters and How to Make it Count for Your Farm


Why Social Media Matters and How to Make it Count for Your Farm - Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, from the 2018 Missouri Pork Expo, February 6-7, 2018, Columbia, MO, USA.

Ms. Leah Beyer, Ms. Colleen Parr Dekker - Who Do You Trust? Breaking Through to the Consumer in a Post-Truth World


Who Do You Trust? Breaking Through to the Consumer in a Post-Truth World - Ms. Leah Beyer, Director, Global Digital and Social Media Communications, Elanco Animal Health; Ms. Colleen Parr Dekker, Global Corporate Communications Lead, Elanco Animal Health, from the 2017 NIAA Antibiotic Symposium - Antibiotic Stewardship: Collaborative Strategy for Animal Agriculture and Human Health, October 31 - November 2, 2017, Herndon, Virginia, USA.

What Is Social Media in Pork Production?

Social Media in Pork Production - PORK AcademySocial Media in Pork Production - PORK Academy Erin Brenneman (Brenneman Farms), Logan Thornton (2017 Pig Farmer of Tomorrow), and Brad Greenway (2017 America's Pig Farmer of the Year) each share their experience of connecting with people outside of agriculture, telling their farm, family, and food story. Each panelist highlights their approach to social media and what kinds of topics they talk about [video].

Erin Brenneman, Logan Thornton, Brad Greenway - Social Media in Pork Production - PORK Academy


Social Media in Pork Production - PORK Academy - Erin Brenneman, Brenneman Farms; Logan Thornton, 2017 Pig Farmer of Tomorrow; Brad Greenway, 2017 America's Pig Farmer of the Year, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

Bring Connections Together To Influence

Implementing a Farm Influencer TourImplementing a Farm Influencer Tour What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour. Panel includes Meagan Cramer, Director of Communications & Marketing, Kansas Farm Bureau, moderator; Jancey Hall, Program Manager, Kansas Soybean; Stacey Forshee, Grain and Beef Farmer; LaVell Winsor, Grain Farmer; Abby Heidari, Registered Dietitian Nutritionist, from the 2017 Animal Agriculture Alliance Stakeholders Summit, Connect To Protect, May 3 - 4, 2017, Kansas City, MO, USA. [video].

When Media Knocks, What Are You To Do?

Setting the Record Straight: Working With Biased MediaSetting the Record Straight: Working With Biased Media This panel presentation highlights what happened when a the Chicago Tribune asked the Illinois Pork Producers for information about and access to pork farms. Jennifer Tirey, Executive Director, Illinois Pork Producers, Phil Borgic, Owner & Operator, Borgic Farms, and Cindy Cunningham, Assistant Vice President, Communications, National Pork Board, share how the story developed, what actions they took, and how data was used to understand the impacts to the business of pork [video].
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