#SciComm: Science Communication Now Challenges

The #Scicomm: Challenge Facing Animal AgricultureThe #Scicomm: Challenge Facing Animal Agriculture Dr. Alison Van Eenennaam, Department of Animal Science, University of California, Davis, USA, shares how communication of science is not working between people in agriculture and those outside of agriculture. One of her key messages: facts are not compelling to the public. Dr. Van Eenennaam says it is critical that communication be tailored to the needs of a specific audience for there to be real change in how people connect to agriculture [video].