public relations

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

SwineCast 1032, Being Prepared Is Key To Authentic Communications and Conversations

SwineCast 1032 Show Notes:

Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & Now


Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Mr. Josh Flint - Why Social Media Matters and How to Make it Count for Your Farm


Why Social Media Matters and How to Make it Count for Your Farm - Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, from the 2018 Missouri Pork Expo, February 6-7, 2018, Columbia, MO, USA.

Pork Consumer Connections And Producer Perspectives

The Consumer Connection: A Producer PerspectiveThe Consumer Connection: A Producer Perspective Cristen Clark (Iowa Pork Producer & Food Blogger), Jarrod Bakker (Iowa Pork Producer), and Gary Sovereign (Iowa Pork Producer) share their thoughts on how they are working to help find and sustain the consumer to farm connection - "We need to continue telling our story and finding shared values with the consuming public to build trust." Cristen discusses how she shares her farm to table story, Jarrod talked about his experience being nominated for America’s Pig farmer of the Year, and Gary shares info on a project he spearheaded in his community that gives youth the opportunity to be involved in the industry and highlights their efforts to the public. [video].

Panel - Q&A How do we Bridge the Communications Gap


Q&A How do we Bridge the Communications Gap - Panel, with Jacque Matsen, FleishmanHillard, and Kim Essex, North America Food and Beverage, Ketchum Public Relations, from the 2016 NIAA Antibiotic Symposium - Working Together For Better Solutions, November 1 - 3, 2016, Herndon, Virginia, USA.

Jacque Matsen - How do we Bridge the Communications Gap


How do we Bridge the Communications Gap - Jacque Matsen, FleishmanHillard, from the 2016 NIAA Antibiotic Symposium - Working Together For Better Solutions, November 1 - 3, 2016, Herndon, Virginia, USA.

Dr. Paul Sundberg - The Swine Health Information Center - A New Defense for the Industry


The Swine Health Information Center - A New Defense for the Industry - Dr. Paul Sundberg, National Pork Board, from the 2015 World Pork Expo, June 3 - 5, 2015, Des Moines, IA, USA.

Dr. Candace Croney - How is Science Being Used and Misused in the Food Marketplace?


How is Science Being Used and Misused in the Food Marketplace - Dr. Candace Croney, Purdue University, from the 2012 Allen D. Leman Swine Conference, September 15-18, St. Paul, Minnesota, USA.

Andy Dietrick - Engaging Non-Traditional Allies


Engaging Non-Traditional Allies - Andy Dietrick, Director of Public Relations, Indiana Farm Bureau, Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

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