Everyone is hearing the call to reduce weights as an industry strategy to force the pass-through of higher costs up the chain. Every time the industry cycles through the oversupply phase, joint action is recommended to pull back supply.
This can be an effective strategy but the problem we face is that the industry has not consolidated to the point where joint action is likely to succeed. The reason is the benefit of cheating.
When there are hundreds or thousands of competitors in an industry, each seeks to optimize its output based on its own costs and price offerings without regard to the actions of others.