product branding

SwineCast 0620, Pork Consumers Are Happy People

Download mp3SwineCast 0620 Show Notes:

SwineCast 0619, Data Backs Up New Pork Branding Position

Download mp3SwineCast 0619 Show Notes:
  • As the swine industry gets the first glimpse of pork's new branding position, "Pork.  Be Inspired." we talk with those who have walked this talk for the past year or more.  John Greene, Director of Strategic Marketing for the National Pork Board joins us to review the science behind the words you see.

SwineCast 0375, Managing for profitable production and a look at the Canadian pork industry

SwineCast 0375 Show Notes:

  • Canadian correspondent Bruce Cochrane logs in with interviews from Banff.  Peace Pork's Rocky Morrell shares his thoughts on managing for profitable production.
  • Jerry Bouma of Toma and Bouma Consulting looks at the future of the Canadian industry and significant changes that will need to be made
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