product branding

SwineCast 0620

• As the new "Pork. Be Inspired" branding effort debuts, Ceci Snyder, Vice President of Marketing for the Pork Board shares who that target consumer is and how they view today's pork.
• Link to the www.PorkBeInspired.com website.

SwineCast 0619

• As the swine industry gets the first glimpse of pork's new branding position, "Pork.  Be Inspired." we talk with those who have walked this talk for the past year or more.  John Greene, Director of Strategic Marketing for the National Pork Board joins us to review the science behind the words you see.

SwineCast 0618

• As the Pork Industry Forum gets underway, Pork Board CEO Chris Novak joins us to comments on a large donation from pork producers to a nationally-known foodbank in Phoenix.

SwineCast 0375 Show Notes:

• Canadian correspondent Bruce Cochrane logs in with interviews from Banff.  Peace Pork's Rocky Morrell shares his thoughts on managing for profitable production.
• Jerry Bouma of Toma and Bouma Consulting looks at the future of the Canadian industry and significant changes that will need to be made