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What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

USA Level Foreign Animal Disease Preparedness

African Swine Fever (ASF) awareness, prevention & response efforts at the national levelAfrican Swine Fever (ASF) awareness, prevention & response efforts at the national level Dr. Patrick Webb, National Pork Board, details the African Swine Fever (ASF) awareness, prevention, and response efforts at the national (USA) level. Diligence, preparedness, and active monitoring is a must. Dr. Webb reminds that there are key foreign animal disease resources at the Pork.Org web site [video].

Improving Sow Survivability

Improving Sow SurvivabilityImproving Sow Survivability Dr. Jason Ross, Iowa State University, presents a look at sow mortality, especially due to prolapses. This is an ongoing research project that has collected raw data from over 100 farms. One of the key observations is that there is significant variation across farms. Follow-on activity includes projects at high & low incidence farms plus designing & employing on farm mitigation studies [video].

Understanding Pig Euthanasia Decisions

Euthanasia Research and ResourcesEuthanasia Research and Resources Ms. Caitlyn Mullins, North Carolina State University, shares research on approaches on diagnosing pigs and understanding the decisions on animal recovery or euthanasia. Ms. Mullins also talks about consumer perceptions of sick animals and how euthanasia plays a part [video].

Technology Tools Like CRISPR Are Pork Opportunities

Opportunities for Swine Genetic ImprovementOpportunities for Swine Genetic Improvement Thomas Titus, TriPork, Inc., shares the opportunities available for genetic improvements in swine through technologies like CRISPR. Some observations: 1) The conversation of biologic and genetic tools like CRISPR are happening and the agriculture livestock world needs to be engaged in the conversation continuously, 2) Collaboration is critical [video].

How To Drive Key Cutout Sales

A 'Fresh' Perspective: Driving Key Cutout SalesA "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Being Prepared With Your Business Continuity Plan

Secure Pork SupplySecure Pork Supply Dr. Pam Zaabel, Iowa State University, reviews the Secure Pork Supply Plan and its key aspects. Dr. Zaabel also covers the status of several core initiatives and projects around vaccine stocks, surveillance, and the Secure Pork Supply website. Key message: "there's no harm in hoping for the best as long as you're prepared for the worst." [video].

Understand and Manage Weather Risk

2018 Weather Outlook2018 Weather Outlook Dr. Elwynn Taylor, Iowa State University, reviews the weather forecast tools and metrics for the coming year. Core take away messages: 1) Climate RISK in Agriculture is likely to be greater during the next 20 years (including Florida), 2) Management of Risk is of increasing importance [video].

What Are Key Sow Housing Tools Available?

Walking Through Sow Housing and Tools Available - PORK AcademyWalking Through Sow Housing and Tools Available - PORK Academy Dr. Tim Safranski, University of Missouri, shares how sow housing has changed over the last 20 years. Dr. Safranski looks at some of the parameters that define sow housing today and the movements toward group sow housing. Dr. Safranski closes with the subject of sow housing feeding systems and how to troubleshoot them. [video].

Snapshot of U.S. Exports & International Trade

U.S. Exports & International Trade - PORK AcademyU.S. Exports & International Trade - PORK Academy Dr. Dermot Hayes, Iowa State University, walks through a detailed analysis of the global pork trade and how China is changing to meet their pork supply needs. Dr. Hayes' take aways: "China is driving world pork markets and will do so for at least 18 months." and "Unless new subsidies are introduced in China, imports should continue to grow. New subsidies will happen if China becomes concerned about a trade war." [video].
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