media

Jenny Splitter, Tamara Hinton, Philip Brasher - Sharing Your Roots: Working with Media


Sharing Your Roots: Working with Media - Jenny Splitter, Food, Science and Health Writer; Tamara Hinton, Senior Vice President, Story Partners; Philip Brasher, Senior Editor, AgriPulse, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & Now


Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

How to Make Social Media Count for Your Farm

Why Social Media Matters and How to Make it Count for Your FarmWhy Social Media Matters Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and run with it [video].

Ms. Leah Beyer, Ms. Colleen Parr Dekker - Who Do You Trust? Breaking Through to the Consumer in a Post-Truth World


Who Do You Trust? Breaking Through to the Consumer in a Post-Truth World - Ms. Leah Beyer, Director, Global Digital and Social Media Communications, Elanco Animal Health; Ms. Colleen Parr Dekker, Global Corporate Communications Lead, Elanco Animal Health, from the 2017 NIAA Antibiotic Symposium - Antibiotic Stewardship: Collaborative Strategy for Animal Agriculture and Human Health, October 31 - November 2, 2017, Herndon, Virginia, USA.

When Media Knocks, What Are You To Do?

Setting the Record Straight: Working With Biased MediaSetting the Record Straight: Working With Biased Media This panel presentation highlights what happened when a the Chicago Tribune asked the Illinois Pork Producers for information about and access to pork farms. Jennifer Tirey, Executive Director, Illinois Pork Producers, Phil Borgic, Owner & Operator, Borgic Farms, and Cindy Cunningham, Assistant Vice President, Communications, National Pork Board, share how the story developed, what actions they took, and how data was used to understand the impacts to the business of pork [video].

The State Of Agricultural Marketing Service Livestock, Poultry and Seed Programs

Mandatory Price Reporting ChangesMandatory Price Reporting Changes Dr. Craig Morris, Deputy Administrator, USDA Agricultural Marketing Service (AMS) Livestock, Poultry and Seed Program, provides an update on the Agricultural Marketing Service, how it has changed, and what services are being supported, like the Market News, webinars, and other information sources [video].

People In Ag: Proactively Engage With Media

How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About ItNegative Media Needs Your Attention Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture. Ms. Riley offers several approaches to helping address the story gap: be active in the conversations through proactive engagement; don’t just tell – show through the use of visuals, videos, like glass walls; and communicate directly using multiple vehicles from Twitter to the Jon Stewart show.

Ms. Janet Riley - How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It


How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It - Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Dr. Mark Walton - The Precautionary Principle - Turning Prejudice into Policy


The Precautionary Principle - Turning Prejudice into Policy - Mark Walton, PhD, Chief Marketing Officer, Recombinetics, from the 2014 NIAA Annual Conference titled The Precautionary Principle: How Agriculture Will Thrive, March 31 - April 2, 2014, Omaha, NE, USA.

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality


Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

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