marketing

Bill Winkelman - Your Investments at Work: Pork Checkoff Programs

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Your Investments at Work: National Organization Update, Part II Pork Checkoff Programs - Bill Winkelman, National Pork Board, from the 2012 Iowa Pork Congress, January 24 - 26, Des Moines, IA, USA.

SwineCast 0686, How Is "Pork. Be Inspired" Campaign Being Received By Consumers?

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SwineCast 0686 Show Notes:

National Pork Board CEO Chris Novak discusses the "Pork. Be Inspired." campaign along with other strategic marketing efforts.
Link to the McRib Locator
Link to 2011 Iowa Pork Congress presentations at SwineCast.com

What Are Innovative Campaigns to Improve Ag's Image?

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via SwineCast.com

Aaron Putze, Director External Relations, Iowa Soybean Association, shares how farmers and producers in Iowa are developing several campaigns like the Iowa Food and Family and the Live Healthy Iowa Kids projects to help agri-professionals own the message, develop a model of transparency, and be involved in conversations with consumers.

How Can Consumers Really Learn More About Food and Agriculture?

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via SwineCast.com

Andy Dietrick, Indiana Farm Bureau, Inc., presents Food for Thought, an initiative aimed at engaging Hoosiers in discussions about food and how it defines and reflects Indiana's culture and humanity in general.

Tim Belstra - Opening the Barn Doors to Connect With Your Community

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Opening the Barn Doors to Connect With Your Community - Tim Belstra, President, Belstra Milling Co., Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Andy Dietrick - Engaging Non-Traditional Allies

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Engaging Non-Traditional Allies - Andy Dietrick, Director of Public Relations, Indiana Farm Bureau, Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Aaron Putze - Innovative Campaigns to Improve Ag's Image

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Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Swine Marketing to Meet Consumer Demand

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via willowgrovehill.com

The Government of Ontario gave an award to Willowgrove Hill Farms for their production of DHA Omega-3 enriched pork raised without antibiotics. This is an example of a swine production farm designing a product to meet consumer desires. Pushing aside the antibiotics debate, there is a market for those operations able to economically create a series of food products without antibiotics and can market to health benefits.

DHA/EPA Omega-3 is a fatty acid that is considered a health benefit to humans, specifically at

"reducing the risk of heart disease and stroke while helping to reduce symptoms of hypertension, depression, attention deficit hyperactivity disorder (ADHD), joint pain and other rheumatoid problems, as well as certain skin ailments." (WebMD.com)

Eldon McAfee - Swine Contracting Issues: From Markets, to Courts, to USDA

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Swine Contracting Issues: From Markets, to Courts, to USDA - Eldon McAfee, Beving, Swanson & Forrest, from the 2011 Iowa Pork Congress, January 26-27, 2011, Des Moines, IA, USA.

Nick McCann - Business Modeling and Marketing for Niche Pork

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Business Modeling and Marketing for Niche Pork - Nick McCann, National Center for Appropriate Technology, from the 2011 Iowa Pork Congress, January 26-27, 2011, Des Moines, IA, USA.