marketing

SwineCast 1046, Communicating Your Science

SwineCast 1046 Show Notes:
  • Today is a special episode on "Communicating Your Science: What’s It Really About?" from the 2018 NIAA Antibiotic Symposium.
  • Dr. Mike Dahlstrom, Associate Professor of Journalism and Mass Communication at Iowa State University, provides thoughtful insight on what really works when communication with people on controversial topics related to food, agriculture, and science.

SwineCast 1038, Conversations With Heather Hill About Being On The National Pork Board

SwineCast 1038 Show Notes:
  • In this episode we learn about how Indiana pig farmer Heather Hill serves the pork farmers as a member on the National Pork Board. She aims to observe, listen, and better understand how to best serve the farmers in the business of pork.

SwineCast 1032, Being Prepared Is Key To Authentic Communications and Conversations

SwineCast 1032 Show Notes:

Steve Lerch - A Digital Revolution: Pork's People Driven Marketing Strategy


A Digital Revolution: Pork's People Driven Marketing Strategy - Steve Lerch, Google, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Dr. Alison Van Eenennaam - Were Those the Days? Animal Ag Then & Now


Were Those the Days? Animal Ag Then & Now - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Genomics and Biotechnology, University of California, Davis, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

SwineCast 1011, Pork Forum - NPB's Domestic Marketing VP Sutton Discusses Efforts To Increase Share

SwineCast 1011 Show Notes:
  • A good conversation at the National Pork Forum with Jarrod Sutton, National Pork Board's Vice President of Domestic Marketing, on the effort to drive pork consumption through retail and restaurant channels.

Dr. Chuck Allison - What's the future market pig look like, the buyer perspective?


What's the future market pig look like, the buyer perspective? - Dr. Chuck Allison, Smithfield Foods, from the 2017 North American PRRS/National Swine Improvement Federation Joint Meeting, December 1‐3, 2017, Chicago, Illinois, USA.

Yichen Que - Evaluation of the Impact of Errors in the Sorting of Pigs for Market


Evaluation of the Impact of Errors in the Sorting of Pigs for Market on Sort Loss and Optimal Market Weight at a Range of Marketing Ages - Yichen Que, from the 2017 Allen D. Leman Swine Conference, September 16-19, 2017, St. Paul, Minnesota, USA.

What Is Social Media in Pork Production?

Social Media in Pork Production - PORK AcademySocial Media in Pork Production - PORK Academy Erin Brenneman (Brenneman Farms), Logan Thornton (2017 Pig Farmer of Tomorrow), and Brad Greenway (2017 America's Pig Farmer of the Year) each share their experience of connecting with people outside of agriculture, telling their farm, family, and food story. Each panelist highlights their approach to social media and what kinds of topics they talk about [video].

Erin Brenneman, Logan Thornton, Brad Greenway - Social Media in Pork Production - PORK Academy


Social Media in Pork Production - PORK Academy - Erin Brenneman, Brenneman Farms; Logan Thornton, 2017 Pig Farmer of Tomorrow; Brad Greenway, 2017 America's Pig Farmer of the Year, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

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