Looking For Clues Porcine Epidemic Diarrhea Virus (PEDv) was an important topic during the 2014 World Pork Expo's Pork Academy. Dr. Lisa Becton, National Pork Board, provided a timely update on the PEDv research to date and outlines on future projects. Dr. Becton also outlined the history of the research and lessons learned on understanding PEDv [YouTube][audio][slides].
What Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.
What Can We Learn? Paul Sundberg, DVM, PhD, Vice President, National Pork Board, suggests that there have been lessons learned but there are most likely more to learn. Porcine epidemic diarrhea virus in the US continues to be the focus of the pork industry and there are still operations getting infected. Dr. Sundberg shares key points: sharing data and analysis is key; producers are accepting that data sharing is part of the solution; and you can't be comfortable or complacent.