intensive production

Increasing Intended Production

It's time to get intensive. By that I mean we need to focus on existing but overlooked means to extract more value from our production. One way to do that is to focus on our revenue stream and the process which generates it so we become just as celebrated in our knowledge of this as we are for knowing our cost of production. Once that happens, we will have the components which make up profits (revenue and cost) and some really big changes will start to happen. But since almost no production workers have full access to the revenue numbers of the farm, they are continually focused only on cost of production and production metrics. Because of that, we still operate in a fifteen year old notion/and the "irrational exuberance" that believes if production rises and/or costs fall, we will automatically make more profits. The key error in this thinking is that pounds and pigs are not measures of value, they are measures of physical output and weight.

The End of Obesity is Just Around the Corner

If you imagine in your mind, the irrigated agriculture of California you probably can see a large valve sticking out of the ground with a wheel on top situated in the middle of a massive field with deep furrows.  As the valve is turned, water gushes out into the furrows, flooding them to provide water for the crops.  Alternatively, you might see large water guns irrigating the fields with booming sprays similar to a lawn sprinkler on steriods.  The way of the future will require a much more efficient approach if water use to produce crops in California is to be sustained.  Intensive approaches to irrigation have been developed for use in very dry climates where evaporation is heavy and represents a large waste of what little available water is there.  In these methods, drip irrigation delivers water right to the root zone in buried or partially buried plastic pipes with small holes to meter out the water.  This almost eliminates evaporation waste and the delivery of water to

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