As the swine industry gets the first glimpse of pork's new branding position, "Pork. Be Inspired." we talk with those who have walked this talk for the past year or more. John Greene, Director of Strategic Marketing for the National Pork Board joins us to review the science behind the words you see.
News Conference from WPX with NPPC President Bryan Black, CEO Niel Dierks and NPPC Farm Bill Policy Task Force Co-Chair Joy Philippi looking at Industry Economics and Farm Bill