John Blue, SwineCast Industry

John Blue is the editor of the SwineCast update and the SwineCast Industry blogs.
Email: jlblue@TruffleMedia.com

Dr. Monique Pairis-Garcia, Dr. Anna Johnson Butters - Pain Management


Pain Management - Dr. Monique Pairis-Garcia, Iowa State University, Dr. Anna Johnson Butters, Iowa State University, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr - Sustainability in Pork Production - Pigs, Planet, People


Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

PEDv Research Directions

PEDV Research UpdateLooking For Clues Porcine Epidemic Diarrhea Virus (PEDv) was an important topic during the 2014 World Pork Expo's Pork Academy. Dr. Lisa Becton, National Pork Board, provided a timely update on the PEDv research to date and outlines on future projects. Dr. Becton also outlined the history of the research and lessons learned on understanding PEDv [YouTube][audio][slides].

Lessons Learned In Discovering PEDv

PEDv Science & Diagnostics UpdatePEDv Science & Diagnostics Update During the World Pork Expo Pork Academy, Dr. Harry Snelson, American Association of Swine Veterinarians (AASV), shared scientific details of the U.S. discovery and understanding of the porcine epidemic diarrhea virus (PEDv). Dr. Snelson highlighted what is known today about the virus and how that information is being utilized by production farms, packing plants, and diagnostic laboratories [YouTube][audio][slides].

Policy & Politics For Porcine Epidemic Diarrhea Virus

porcine epidemic diarrhea virus - PEDV - Next StepsResources To Be Vigilant At the 2014 World Pork Expo Pork Academy, Dr. Liz Wagstrom, National Pork Producers Council, shared a policy and political point of view on the resources needed for porcine epidemic diarrhea virus (PEDv) research, management, and eradication. One of the lessons learned is that the US was not ready to handle a non reportable OIE (World Organisation for Animal Health) disease [YouTube][audio][slides].

Dr. Lisa Becton - PEDV Research Update


PEDV - Research Update - Dr. Lisa Becton, National Pork Board, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Harry Snelson - PEDV - Lessons Learned


PEDV – Lessons Learned - Dr. Harry Snelson, AASV, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Liz Wagstrom - PEDV - Next Steps


PEDV – Next Steps - Dr. Liz Wagstrom, National Pork Producers Council, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Animals Produce More Smog Than Vehicles?

Cows Rival Cars As Smog Producers? You May Be Surprised.Smog vs. Cattle Industry Dr. Mitloehner outlines the science of air quality and what it means for agriculture. He spends much of his time talking about air quality issues, environmental connections, and what is underneath the statements used in media about smog and animal agriculture.

What You Say, What They Hear?

USFRA Antibiotics Messaging and Antibiotics Working GroupWhat Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.