John Blue, SwineCast Industry

John Blue is the editor of the SwineCast update and the SwineCast Industry blogs.
Email: jlblue@TruffleMedia.com

People In Ag: Proactively Engage With Media

How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About ItNegative Media Needs Your Attention Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture. Ms. Riley offers several approaches to helping address the story gap: be active in the conversations through proactive engagement; don’t just tell – show through the use of visuals, videos, like glass walls; and communicate directly using multiple vehicles from Twitter to the Jon Stewart show.

Water and Science, What Data Shows

21st Century Water Security and Implications for Animal AgricultureCalifornia Is Loosing Freshwater Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: groundwater storage over the last 40 years has been seriously declining, with future projections looking bad for those needing water. Dr. Famiglietti's message to workers in agriculture "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards".

Indiana In Agriculture

Introduction & Welcome to the 2015 NIAA Conference on Water and AgFuture Of Ag Needs Collaboration Mr. Ted McKinney, Director of Indiana Department of Agriculture, welcomes attendees to the NIAA Annual Conference titled 'Water and the Future of Animal Agriculture'. Mr. McKinney shares the back story of how Indianapolis built itself into the city it is today with a sports, life sciences, and agriculture focus. Mr. McKinney closes with thoughts on how collaboration with consumers, food companies, and even activist group, will be key to solving issues in agriculture.

Dr. Troy Bigelow - Swine Health Programs Update


Swine Health Programs Update - Dr. Troy Bigelow, DVM, USDA, APHIS, VS, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Dr. Shweta Bansal - Modeling Emerging Disease in the US Swine Herd


Modeling Emerging Disease in the US Swine Herd - Dr. Shweta Bansal, PhD, Assistant Professor, Department of Biology at Georgetown University, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Dr. Butch Baker - Truck Wash Study


Truck Wash Study - Dr. Butch Baker, DVM, Interim Director of the Iowa Pork Industry Center, ISU Extension and Outreach, Iowa State University, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Mr. Allan Stokes - The Sustainable Pork Framework


The Sustainable Pork Framework - Mr. Allan Stokes, Director of Environmental Programs, National Pork Board, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Ms. Aubrey Bettencourt - Grab Your Whiskey - The Fight for Water in the 21st Century


Grab Your Whiskey - The Fight for Water in the 21st Century - Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Ms. Janet Riley - How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It


How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It - Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.

Dr. Jay Famiglietti - 21st Century Water Security and Implications for Animal Agriculture


21st Century Water Security and Implications for Animal Agriculture - Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, from the 2015 NIAA Annual Conference titled Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA.