John Blue, SwineCast Industry

John Blue is the editor of the SwineCast update and the SwineCast Industry blogs.
Email: jlblue@TruffleMedia.com

Dr. Lisa Becton - PEDV Research Update


PEDV - Research Update - Dr. Lisa Becton, National Pork Board, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Harry Snelson - PEDV - Lessons Learned


PEDV – Lessons Learned - Dr. Harry Snelson, AASV, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Liz Wagstrom - PEDV - Next Steps


PEDV – Next Steps - Dr. Liz Wagstrom, National Pork Producers Council, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Animals Produce More Smog Than Vehicles?

Cows Rival Cars As Smog Producers? You May Be Surprised.Smog vs. Cattle Industry Dr. Mitloehner outlines the science of air quality and what it means for agriculture. He spends much of his time talking about air quality issues, environmental connections, and what is underneath the statements used in media about smog and animal agriculture.

What You Say, What They Hear?

USFRA Antibiotics Messaging and Antibiotics Working GroupWhat Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.

Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group


USFRA Antibiotics Messaging and Antibiotics Working Group - Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, from the 2014 NIAA Annual Conference titled The Precautionary Principle: How Agriculture Will Thrive, March 31 - April 2, 2014, Omaha, NE, USA.

What Can The EU Tell Us?

Illinois Farm Bureau Animal Welfare Study Tour to the EULearning What Works in Animal Welfare Deb Moore, Illinois Farmer, as part of the Illinois Farm Families, took part in the 2013 European Union Animal Care Study Tour to learn more about how the EU handles the concerns of consumers. The tour looked at agriculture in six countries across beef, dairy, pork, and poultry. Ms. Moore and her tour group looked at the applications of animal welfare on EU farm operations. Ms. Moore offers a good ground level perspective on the application of animal welfare in EU agriculture that USA farmers and ranchers can take in for consideration.

Guess Who's Coming To Dinner?

Science-Based Metrics for Sustainable Outcomes in AgricultureReady For 3 Billion? Marty Matlock, PhD, Executive Director, The Office for Sustainability and Sustainability Academic Programs, University of Arkansas, says he is preaching to the choir, he also states that the choir needs practice because the choir is out of tune and must have a cohesive language to talk about sustainable agriculture. With 3 billion people coming to dinner in the next 40 years, there has to be a conversation about how the people on Earth will continue.

PEDv, Staying Prepared For The Next One

PEDV - Lessons Learned in Preparation for the Next Event What Can We Learn? Paul Sundberg, DVM, PhD, Vice President, National Pork Board, suggests that there have been lessons learned but there are most likely more to learn. Porcine epidemic diarrhea virus in the US continues to be the focus of the pork industry and there are still operations getting infected. Dr. Sundberg shares key points: sharing data and analysis is key; producers are accepting that data sharing is part of the solution; and you can't be comfortable or complacent.

Dr. Paul Sundberg - PEDV - Lessons Learned in Preparation for the Next Event


PEDV - Lessons Learned in Preparation for the Next Event - Paul Sundberg, DVM, PhD, Dipl ACVPM, Vice President, Science and Technology, National Pork Board, from the 2014 NIAA Annual Conference titled The Precautionary Principle: How Agriculture Will Thrive, March 31 - April 2, 2014, Omaha, NE, USA.