Looking For Clues Porcine Epidemic Diarrhea Virus (PEDv) was an important topic during the 2014 World Pork Expo's Pork Academy. Dr. Lisa Becton, National Pork Board, provided a timely update on the PEDv research to date and outlines on future projects. Dr. Becton also outlined the history of the research and lessons learned on understanding PEDv [YouTube][audio][slides].
PEDv Science & Diagnostics Update During the World Pork Expo Pork Academy, Dr. Harry Snelson, American Association of Swine Veterinarians (AASV), shared scientific details of the U.S. discovery and understanding of the porcine epidemic diarrhea virus (PEDv). Dr. Snelson highlighted what is known today about the virus and how that information is being utilized by production farms, packing plants, and diagnostic laboratories [YouTube][audio][slides].
Resources To Be Vigilant At the 2014 World Pork Expo Pork Academy, Dr. Liz Wagstrom, National Pork Producers Council, shared a policy and political point of view on the resources needed for porcine epidemic diarrhea virus (PEDv) research, management, and eradication. One of the lessons learned is that the US was not ready to handle a non reportable OIE (World Organisation for Animal Health) disease [YouTube][audio][slides].
Smog vs. Cattle Industry Dr. Mitloehner outlines the science of air quality and what it means for agriculture. He spends much of his time talking about air quality issues, environmental connections, and what is underneath the statements used in media about smog and animal agriculture.
What Is The Right Antibiotics Message? Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, presents how the U.S. Farmers & Ranchers Alliance (USFRA) has developed their antibiotics messaging and antibiotics working group. Ms. Eatherton shares several videos highlighting what consumers see to day from other companies and organizations. Ms. Eatherton's take away: Continuous myth busting is required, USFRA expert panels will continue to provide "Ah-ha" moments, and the conversations must focus on the food consumers.