Global Brands

The Destruction of the "Made in China" Brand

     Food is far more than calories or nutrition.  It defines a people and is often associated with identity, culture, and the fabric of life that bonds families, regions and even nations together.  Food celebrates holidays and holy days in virtually every culture on earth so there is very little in this world more destructive to a brand or to trust in a process or supply chain than to deliberately poison food, especially if the tainted product is largely destined for children.  In a stunning example of irresponsible and unethical behavior, milk processors in China have done ju

Influencing Global Brands as a Strategy to Change Production Systems

Most people think about Rachel Carson's book, Silent Spring, written in the 1960s as a key turning point or perhaps even the birth of the modern environmental movement in the United States. Rachel Carson was a biologist and author (http://www.rachelcarson.org/) who brought forward the belief that the pesticide DDT (especially), widely used in agricultural applications post WWII, was having a serious negative impact on wildlife, especially birds--hence, the ultimate culmination of such practices being a spring season without the music of songbirds.

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