The Consumer Connection: A Producer Perspective - Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.
What Would the Grill Say? Checkoff Consumer Campaign Ceci Snyder, National Pork Board, shares the planning and activity around Pork Checkoff funded consumer marketing. Ms. Snyder shares examples of the summer and fall media campaigns, metrics, and what the goals are for the rest of the year [video].
Swine Industry Expectations, Innovations & Transformations - Moderator Neil Dierks, CEO National Pork Producers Council, and panelists Dr. Tom Burkgren, Executive Director, American Association of Swine Veterinarians; Jan Hueber, General Manager and Co-Owner, Great Plains Management; and Bob Ruth, President, Country View Family Farms, from the 2016 Ceva Swine U.S. Launch & Scientific Symposium, February 26, New Orleans, LA, USA.
Understand The Protein Trends Nancy Kruse, President, The Kruse Company, provides insight into consumer views on food and protein. She covers the trends she is tracking, what they mean for consumers and protein producers, and issues that are driving behavior. Key take aways: there are trends that the pork industry must take advantage of in order to have pork continue to be on the plate.
Lunch and Dinner Day 3: JBS United Staff Meeting. Jim led with video presentation on US hog production methods, voiced in Chinese. Buddy followed with info for various stages of sow nutrition. Discussion of mycotoxins.
Sales group says they always get animal health questions. Jim says it is the nature of bringing value to the producer. Happens in the states as well.