Food Choices

Earning Consumer Trust

Farm to Fork: Healthy Animals, Healthy Food, Healthy PeopleFarm to Fork: Healthy Animals, Healthy Food, Healthy People Dr. Justin Ransom (Customer-Focused Supply Chain Strategist at McDonald's), Dr. Tamika Sims (International Food Information Council Foundation), and Dr. Carissa Odland (Pipestone Veterinary Services) each present a view on the farm to fork path of today and into the future.

Dr. Ransom shares the view of the supply chain and its evolution. Dr. Sims shares consumer focused feedback on food & health. And Dr. Odland shares examples of how producers can earn the trust of the consumers [video].

Dr. Justin Ransom, Dr. Tamika Sims, and Dr. Carissa Odland - Farm to Fork: Healthy Animals, Healthy Food, Healthy People


Farm to Fork: Healthy Animals, Healthy Food, Healthy People - Dr. Justin Ransom, Customer-Focused Supply Chain Strategist at McDonald's; Dr. Tamika Sims, International Food Information Council Foundation; Dr. Carissa Odland, Pipestone Veterinary Services, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

Cristen Clark, Jarrod Bakker, Gary Sovereign - The Consumer Connection: A Producer Perspective


The Consumer Connection: A Producer Perspective - Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.

Checkoff Marketing Spends For 2016: Just Grill It

What Would the Grill Say? Checkoff Consumer CampaignWhat Would the Grill Say? Checkoff Consumer Campaign Ceci Snyder, National Pork Board, shares the planning and activity around Pork Checkoff funded consumer marketing. Ms. Snyder shares examples of the summer and fall media campaigns, metrics, and what the goals are for the rest of the year [video].

Ceci Snyder - What Would the Grill Say? Checkoff Consumer Campaign


What Would the Grill Say? Checkoff Consumer Campaign - Ceci Snyder, National Pork Board, from the 2016 World Pork Expo, June 8 - 10, 2016, Des Moines, IA, USA.

Panel Discussion - Swine Industry Expectations, Innovations & Transformations


Swine Industry Expectations, Innovations & Transformations - Moderator Neil Dierks, CEO National Pork Producers Council, and panelists Dr. Tom Burkgren, Executive Director, American Association of Swine Veterinarians; Jan Hueber, General Manager and Co-Owner, Great Plains Management; and Bob Ruth, President, Country View Family Farms, from the 2016 Ceva Swine U.S. Launch & Scientific Symposium, February 26, New Orleans, LA, USA.

J.J. Jones - Consumer Insights on Trust-Building Transparency


Consumer Insights on Trust-Building Transparency - J.J. Jones, Center for Food Integrity, from the 2016 Iowa Pork Congress, January 27-28, Des Moines, IA, USA.

Dr. Peter Davies - An Update From The Food Safety Symposium


An Update From The Food Safety Symposium - Dr. Peter Davies, from the 2015 Allen D. Leman Swine Conference, September 19-22, 2015, St. Paul, Minnesota, USA.

Changing Times, Changing Tastes

Changing Times, Changing Tastes: Putting More Pork on the PlateUnderstand The Protein Trends Nancy Kruse, President, The Kruse Company, provides insight into consumer views on food and protein. She covers the trends she is tracking, what they mean for consumers and protein producers, and issues that are driving behavior. Key take aways: there are trends that the pork industry must take advantage of in order to have pork continue to be on the plate.

Nancy Kruse - Changing Times, Changing Tastes: Putting More Pork on the Plate


Changing Times, Changing Tastes: Putting More Pork on the Plate - Nancy Kruse, President, The Kruse Company, from the 2015 Minnesota Pork Congress, January 21-22, Minneapolis, MN, USA.

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