With the “new” flu virus dominating the headlines and our industry being one of the hardest hit, this is a critical time for us to spread the message that our products are safe. You might have received the informative e-mails from industry groups and other producers, but have you multiplied its message?
I don’t forward many e-mails, but this matter is an exception. The information that the average consumer is getting from the traditional media lacks the emphasis needed to reassure consumers of the safety of pork. It is also not focusing on the impact that this near-pandemic is having on the lives of producers and their employees.
