Economics

A Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Understanding Porcine Respiratory Disease Complex Dr. Christa Goodell, Technical Manager, Boehringer Ingelheim Vetmedica, Inc., and Dr. Reid Philips, PRRS Senior Technical Manager, Boehringer Ingelheim, provides insight on the impact and costs of porcine respiratory diseases like Porcine Respiratory Disease Complex (PRDC), Porcine Reproductive And Respiratory Syndrome virus (PRRSv), and Influenza A Virus in Swine (IAV-S). Drs. Goodell and Philips outline approaches to diagnosis, treatment, and prevention within swine operations [video].

SwineCast 1027 Show Notes:

• Dr. Craig Morris, National Pork Board's Vice President of International Marketing, covers the past year pork export growth and highlights the possible futures for exports.

SwineCast 1026 Show Notes:

• Jarrod Sutton, National Pork Board's Vice President of Domestic Marketing, highlights the activities and programs that are geared to expand the demand for pork.

SwineCast 1025 Show Notes:

• Dr. David Pyburn, National Pork Board's Senior Vice President of Science and Technology, provides an update on the foreign animal disease preparation that the National Pork Board is supporting though the Secure Pork Supply Plan.

Opportunities for Swine Genetic Improvement Thomas Titus, TriPork, Inc., shares the opportunities available for genetic improvements in swine through technologies like CRISPR. Some observations: 1) The conversation of biologic and genetic tools like CRISPR are happening and the agriculture livestock world needs to be engaged in the conversation continuously, 2) Collaboration is critical [video].

A "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Secure Pork Supply Dr. Pam Zaabel, Iowa State University, reviews the Secure Pork Supply Plan and its key aspects. Dr. Zaabel also covers the status of several core initiatives and projects around vaccine stocks, surveillance, and the Secure Pork Supply website. Key message: "there's no harm in hoping for the best as long as you're prepared for the worst." [video].