Economics

2018 World Pork Expo

2017 World Pork Expo2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA. From the PORK Academy were several presentations on A Digital Revolution: Pork's People Driven Marketing Strategy [link] and how prepare for secure pork [link]. Additional presentations shared the environmentals and economics of swine.

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Effects and Costs of Swine Respiratory Diseases

Porcine Respiratory Disease ComplexUnderstanding Porcine Respiratory Disease Complex Dr. Christa Goodell, Technical Manager, Boehringer Ingelheim Vetmedica, Inc., and Dr. Reid Philips, PRRS Senior Technical Manager, Boehringer Ingelheim, provides insight on the impact and costs of porcine respiratory diseases like Porcine Respiratory Disease Complex (PRDC), Porcine Reproductive And Respiratory Syndrome virus (PRRSv), and Influenza A Virus in Swine (IAV-S). Drs. Goodell and Philips outline approaches to diagnosis, treatment, and prevention within swine operations [video].

SwineCast 1026, WPX - NPB Jarrod Sutton on pork promotional and market demand activities

SwineCast 1026 Show Notes:

Technology Tools Like CRISPR Are Pork Opportunities

Opportunities for Swine Genetic ImprovementOpportunities for Swine Genetic Improvement Thomas Titus, TriPork, Inc., shares the opportunities available for genetic improvements in swine through technologies like CRISPR. Some observations: 1) The conversation of biologic and genetic tools like CRISPR are happening and the agriculture livestock world needs to be engaged in the conversation continuously, 2) Collaboration is critical [video].

How To Drive Key Cutout Sales

A 'Fresh' Perspective: Driving Key Cutout SalesA "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Kiersten Hafer - A "Fresh" Perspective: Driving Key Cutout Sales


A "Fresh" Perspective: Driving Key Cutout Sales - Kiersten Hafer, Clemens Food Group, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Being Prepared With Your Business Continuity Plan

Secure Pork SupplySecure Pork Supply Dr. Pam Zaabel, Iowa State University, reviews the Secure Pork Supply Plan and its key aspects. Dr. Zaabel also covers the status of several core initiatives and projects around vaccine stocks, surveillance, and the Secure Pork Supply website. Key message: "there's no harm in hoping for the best as long as you're prepared for the worst." [video].
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