Earning Consumer Trust

Farm to Fork: Healthy Animals, Healthy Food, Healthy PeopleFarm to Fork: Healthy Animals, Healthy Food, Healthy People Dr. Justin Ransom (Customer-Focused Supply Chain Strategist at McDonald's), Dr. Tamika Sims (International Food Information Council Foundation), and Dr. Carissa Odland (Pipestone Veterinary Services) each present a view on the farm to fork path of today and into the future.

Dr. Ransom shares the view of the supply chain and its evolution. Dr. Sims shares consumer focused feedback on food & health. And Dr. Odland shares examples of how producers can earn the trust of the consumers [video].