Few of us have time to regularly connect with customers so we rely on our representative organizations to stay in touch. At the Iowa Pork Congress, National Pork Producers Council Vice President of Industry Relations, Dallas Hockman, shares what is being asked of us, the impact of social media and steps we need to consider in the future.
The dream of showcasing pork production in a world-class, consumer-friendly facility has broken ground in Indiana. Malcolm De Kryger of Belstra Milling introduces Legacy Farms in conjunction with Fair Oaks Dairy Farms.
science advocate Shawn Otto outlines the challenges in talking science
to an uninformed public from the recent Animal Ag Alliance Stakeholder's Summit. He also includes 'how to's' on arguing
successfully for science.
Connecting with consumers is an art... and a science. Arlin Wasserman, former Sodexo Vice-President (ever heard of Meatless Monday?), currently partner at Changing Tastes, shares insight on capturing the sustainability lead with attendees at the 2012 Animal Ag Alliance Stakeholders Summit.
Bridging the Divide, Finding Common Ground - Mike Platt, Indiana Pork Association Executive Director, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
National Grocers Association
VP of Public Affairs, Greg Ferrara offers his insight on today's social media world as he shares with the recent Stakeholders Summit of the Animal Agriculture Alliance meeting in Alexandria, VA. In the case of consumer concerns and food safety issues, "We can't wait a day or two. We've got to respond in minutes!" and when a problem surfaces, "Let the
know we've taken care of it immediately." For both producers and retailers, loss of trust in food safety equates to loss of customers at the counter.
There's been much head-shaking and tongue-clucking over the unfolding "Pink Slime" fiasco which made its entry into social consciousness via social media, then exploded onto the national scene. Kansas State meat scientist John Gonzales shares information to better understand what the product is and to shed light on some repeatedly reported inaccuracies.