Consumer Trust

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

SwineCast 0782, Paylean Panel At National Pork Industry Conference

SwineCast 0782 Show Notes:

Dr. Marcos Rostagno - Food Safety Analysis

Food Safety Analysis - Dr. Marcos Rostagno, USDA/ARS, from the 2013 World Pork Expo, June 5 - 7, 2013, Des Moines, IA, USA.

Can You Resonate With Consumers?

Messages that Resonate With ConsumersWhat Do Consumers Think? Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, provides insight on the business side of selling meat. Some of the factors that play into meat pricing is how consumers perceive products and how they feel about animal welfare plus agriculture sustainability efforts. Jarrod also shares some of the conversations he is involved with in and around the food retail companies, trying to understand their efforts to bring reliable and usable information to consumers.

SwineCast 0699, Answers For The Pink Slime Public Relations Nightmare

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  • There's been much head-shaking and tongue-clucking over the unfolding "Pink Slime" fiasco which made its entry into social consciousness via social media, then exploded onto the national scene. Kansas State meat scientist John Gonzales shares information to better understand what the product is and to shed light on some repeatedly reported inaccuracies.

SwineCast 0675, How Can We Communicate The Importance Of Our Technology To Today's Consumer?

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  • Dr. Marty Strauss was a speaker and panelist at the recent Food Systems Summit where discussion focused on creatively communicating what today's agriculture provides; food safety, low cost, convenience, etc. Dr. Strauss offered how to better bridge the gap when today's consumer doesn't really understand what they're getting and why.

SwineCast 0673, Food Marketing Institute Shares Consumer Insight

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  • Senior VP for communications at the Food Marketing Institute, Susan Bora discussed efforts underway at the Food Marketing Institute to better communications from retailer to consumers.  She shares her thoughts on transparency and foreknowledge of issues which might impact perception at the recent Food Systems Summit. 

SwineCast 0664, Join Me In Chicago To Connect With Consumer Concerns

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SwineCast 0634, Who Is Driving Consumer Education Efforts?

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  • Consumer education efforts are central to your ability to continue business for the long haul.  Why we do what we do when we do it,  Aaron Putze, Director External Relations, Iowa Soybean Association, joins the conversation with these selected comments from his presentation at the recent Animal Ag Alliance Stakeholders Summit.

SwineCast 0628, Are You Sharing The Swine Sustainability Story?

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  • Producer Randy Spronk shares work underway at the National Pork Board to accurately measure the industry impact on natural resources.  Consumers' growing awareness of carbon footprints provide an opportunity to highlight the industry's 'We Care' initiative.
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