Consumer Trust

Dr. David Newman - Pork Quality - Retail Meat Benchmarking


Pork Quality - Retail Meat Benchmarking - Dr. David Newman, North Dakota State University, from the 2015 World Pork Expo, June 3 - 5, 2015, Des Moines, IA, USA.

Commit To Engaging Over Time

Cracking the Code on Food Issues: Consumer Insights on Animal AgricultureConsumer Beliefs on Food and Ag Allyson Perry shares how the Center for Food Integrity (CFI) works and what they aim to achieve: To build consumer trust and confidence in today’s food system. Ms. Perry provides detailed analysis of various aspects of how consumers they feel about food and agriculture. Three key demographic groups CFI focuses on are moms, millennials, and foodies. Key take aways for people in agriculture from the CFI survey series: Believability is a key driver in creating information that is trusted; Develop a values based engagement strategy that starts with listening and embracing skepticism; and Commit to engaging over time.

Connecting With Consumers

Transparency and Agri-TourismTransparency and Agri-Tourism Jon Hoek tells the background of Belstra Milling Company and its involvement in the Fair Oaks Pig Adventure. Mr. Hoek shares there is a paradox: Mandates for expedited timelines for perceived animal welfare gains may actually cause fatal unintended consequences for the pig. And this may be a tactic by activists to exploit the animal and question the ethical / moral validity of animal agriculture altogether. His challenge to pork farmers: Create courageous solutions to connect with consumers and be transparent.

Telling your Farming Story Through Social Media

Pulsing the Positives: Telling your Farming Story Through Social MediaPulsing the Positives Erin Brenneman, Washington County, Iowa, Pork Producer, tells how she uses social media with the purpose of sharing agriculture. Erin, a city girl, married a pork farmer from Iowa. She uses her city background and the myths that city people have about farm people to point out they are not all true and points out what really happens on farms. Her challenge to farmers: Farmers will not win trust with just 10 strong voices - it is going to have to take a lot more: Open up and express your passion!

Allyson Perry - Cracking the Code on Food Issues: Consumer Insights on Animal Agriculture


Cracking the Code on Food Issues: Consumer Insights on Animal Agriculture - Allyson Perry, Center for Food Integrity, from the 2015 Iowa Pork Congress, January 28-29, Des Moines, IA, USA.

Erin Brenneman - Pulsing the Positives: Telling your Farming Story Through Social Media


Pulsing the Positives: Telling your Farming Story Through Social Media - Erin Brenneman, Washington County, Iowa, Pork Producer, from the 2015 Iowa Pork Congress, January 28-29, Des Moines, IA, USA.

Ms. Susan Vaughn Grooters - Building Consumer Trust


Building Consumer Trust - Ms. Susan Vaughn Grooters, Keep Antibiotics Working, from the 2014 NIAA Symposium on Antibiotics Use and Resistance: Moving Forward Through Shared Stewardship, November 12-14, 2014, Atlanta, Georgia, USA.

The Power Of Story?

Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork ProductionConnection Pigs To Consumers Jon Hoek, Belstra Milling Company, tells the story of Belstra Milling and how it is deeply involved in helping consumers learn more about pork production. Through the story of the Pig Adventure at Fair Oaks, Mr. Hoek explains the background and approach to gaining consumer understanding.

Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production


Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production - Jon Hoek, Belstra Milling Company, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

SwineCast 0805, 'Farmland' Meets Hollywood

SwineCast 0805 Show Notes:
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