Consumer Trust

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

How To Drive Key Cutout Sales

A 'Fresh' Perspective: Driving Key Cutout SalesA "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Kiersten Hafer - A "Fresh" Perspective: Driving Key Cutout Sales


A "Fresh" Perspective: Driving Key Cutout Sales - Kiersten Hafer, Clemens Food Group, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Steve Lerch - A Digital Revolution: Pork's People Driven Marketing Strategy


A Digital Revolution: Pork's People Driven Marketing Strategy - Steve Lerch, Google, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Dr. Jayson Lusk - The Future of Consumer Choice


The Future of Consumer Choice - Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins


Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins - Mark Gale, CEO and Partner, Charleston|Orwig, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Science & Consumer Perception Changes Need Attention

Industry Discussing Science & Consumer PerceptionIndustry Discussing Science & Consumer Perception Pork Forum 2018 Industry Discussing Science & Consumer Perception - Moderated by Michael Specter, staff writer at The New Yorker and the author of the book Denialism. Panel includes Dr. Kevin Wells, University of Missouri; Dr. Bradley Wolter, The Maschhoffs; Dr. Dan Kovich, National Pork Producers Council; Charlie Arnot, CEO, The Center for Food Integrity [video].

Panel - Industry Discussing Science & Consumer Perception at National Pork Industry Forum


Industry Discussing Science & Consumer Perception - Panel, from the 2018 National Pork Industry Forum, February 28 – March 2, 2018, Kansas City, MO, USA.

Mr. Stephen Gerike - Pork in the Food Service Industry.


Pork in the Food Service Industry. - Mr. Stephen Gerike, National Pork Board, from the 2017 North American PRRS/National Swine Improvement Federation Joint Meeting, December 1‐3, 2017, Chicago, Illinois, USA.

Sustaining The Secure Pork Supply Implementation

Secure Pork Supply Implementation - PORK AcademySecure Pork Supply Implementation - PORK Academy Dr. Pam Zaabel, Iowa State University, and Dr. Patrick Webb, National Pork Board, share an update on the Secure Pork Supply Plan. Dr. Zaabel outlines the current state of the plan and the details it contains. Dr. Zaabel also steps through a basic scenario of what happens when a foreign animal disease incident happens in the USA, actions that will occur, and impacts to farm operations [video].
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