Consumer Trust

SwineCast 0675

• Dr. Marty Strauss was a speaker and panelist at the recent Food Systems Summit where discussion focused on creatively communicating what today's agriculture provides; food safety, low cost, convenience, etc. Dr. Strauss offered how to better bridge the gap when today's consumer doesn't really understand what they're getting and why.

SwineCast 0673

• Senior VP for communications at the Food Marketing Institute, Susan Bora discussed efforts underway at the Food Marketing Institute to better communications from retailer to consumers.  She shares her thoughts on transparency and foreknowledge of issues which might impact perception at the recent Food Systems Summit. 

SwineCast 0664

• CFI's Charlie Arnot overviews the Food System Summit program October 25-26 in Chicago.
• Information on National Institute For Animal Agriculture's Antibiotic Use In Food Animals Conference October 26-27 in Chicago.

SwineCast 0634

• Consumer education efforts are central to your ability to continue business for the long haul.  Why we do what we do when we do it,  Aaron Putze, Director External Relations, Iowa Soybean Association, joins the conversation with these selected comments from his presentation at the recent Animal Ag Alliance Stakeholders Summit.

SwineCast 0628

• Producer Randy Spronk shares work underway at the National Pork Board to accurately measure the industry impact on natural resources.  Consumers' growing awareness of carbon footprints provide an opportunity to highlight the industry's 'We Care' initiative.

SwineCast 0585

• How do consumers react when that high profile video crosses the internet?  Studies show a definate impact at the meat case.
• Link to US Meat Demand Influence of Animal Welfare Media Coverage

SwineCast 0577

• Belstra Milling uses its proximity to Chicago as a staging area for showing production practices and protocols to the world.  See it yourself at realpigfarm.com.

SwineCast 0517

• Charlie Arnot of CMA Consulting provides insight into the key consumer perceptions and values which will impact long-term buying trends at the Pork Industry Forum in Kansas City.

SwineCast 0480

• Executive Director of the American Association of Swine Veterinarians, Tom Burkgren discusses his Leman presentation on speaking as an industry with one voice. What will YOU say?

SwineCast 0420 Show Notes:

• The Swine Handling and Transport Forum immediately preceeds World Pork Expo in Des Moines.  A good reason to come a day early!
• Breaking the ice on the converation you need to have with those around you.  "I'm a pork producer and proud of it.  And this is why that's important to you."  Conversation with past NPPC pres Jill Appell