Consumer Trust

Sustaining The Secure Pork Supply Implementation

Secure Pork Supply Implementation - PORK AcademySecure Pork Supply Implementation - PORK Academy Dr. Pam Zaabel, Iowa State University, and Dr. Patrick Webb, National Pork Board, share an update on the Secure Pork Supply Plan. Dr. Zaabel outlines the current state of the plan and the details it contains. Dr. Zaabel also steps through a basic scenario of what happens when a foreign animal disease incident happens in the USA, actions that will occur, and impacts to farm operations [video].

What Ever Happened To Old Fashioned Taste And Tenderness?

Pork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK AcademyPork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK Academy Everett L. Forkner, Owner and President of Forkner Farms Inc., opens his presentation with "What ever happened to old fashioned taste and tenderness?" Mr. Forkner talks about the changes in how pork quality has changed over the years and what efforts are underway to help the consumer connect with the value pork [video].

Earning Consumer Trust

Farm to Fork: Healthy Animals, Healthy Food, Healthy PeopleFarm to Fork: Healthy Animals, Healthy Food, Healthy People Dr. Justin Ransom (Customer-Focused Supply Chain Strategist at McDonald's), Dr. Tamika Sims (International Food Information Council Foundation), and Dr. Carissa Odland (Pipestone Veterinary Services) each present a view on the farm to fork path of today and into the future.

Dr. Ransom shares the view of the supply chain and its evolution. Dr. Sims shares consumer focused feedback on food & health. And Dr. Odland shares examples of how producers can earn the trust of the consumers [video].

Dr. Justin Ransom, Dr. Tamika Sims, and Dr. Carissa Odland - Farm to Fork: Healthy Animals, Healthy Food, Healthy People


Farm to Fork: Healthy Animals, Healthy Food, Healthy People - Dr. Justin Ransom, Customer-Focused Supply Chain Strategist at McDonald's; Dr. Tamika Sims, International Food Information Council Foundation; Dr. Carissa Odland, Pipestone Veterinary Services, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

Everett L. Forkner - Pork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK Academy


Pork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK Academy - Everett L. Forkner, Owner and President of Forkner Farms Inc., from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

Jim Compart, Dr. Steve Larsen - Pork Quality Initiative - Understanding Color, Ph, and Marbling - PORK Academy


Pork Quality Initiative - Understanding Color, Ph, and Marbling - PORK Academy - Jim Compart, Compart Family Farms; Dr. Steve Larsen, National Pork Board, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

Cristen Clark, Jarrod Bakker, Gary Sovereign - The Consumer Connection: A Producer Perspective


The Consumer Connection: A Producer Perspective - Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.

Can We Define A Model Of Metrics For Antibiotics and Resistance?

The NIAA Effort: Learning from the June RoundtableLearning From The NIAA Antibiotic June Roundtable Dr. Christopher Braden, Deputy Director, National Center for Emerging and Zoonotic Infectious Diseases, CDC, presents a model of metrics to understand the judicious use of antibiotics experience in human health. Dr. Braden outlines several metrics categories: antibiotic Use with prescription data, antibiotic stewardship with facility data, and antibiotic-resiatance trends and spread with microbiologic data. Dr. Braden highlights several example metric and reporting projects, like the community antibiotic prescribing rates per 1000 population in the United States [video].

What Are The Medically Important Antimicrobials in Animal Agriculture?

Medically Important Antimicrobials in Animal AgricultureMedically Important Antimicrobials in Animal Agriculture Dr. Michael Murphy, Veterinary Medical Officer, Center for Veterinary Medicine (CVM), FDA, shares several policy and regulatory updates with respect to the Veterinary Feed Directive (VFD). Dr. Murphy leads with the changes being made and continues with listing drugs that are effected and those that are not, specifics of the VFD, and a timeline on when regulations will be implemented [video].

Is There An Antibiotic-Resistance Connection From Farm To Fork?

Drug-Resistant Foodborne Campylobacteriosis in Humans: Is There a Link to Antibiotic Use in Agricultural Animals?Drug-Resistant Foodborne Campylobacteriosis in Humans: Is There a Link to Antibiotic Use in Agricultural Animals? Dr. M.A. McCrackin, Charleston VA Medical Center Research Service and Medical University of South Carolina, brings to light a real example of antibiotic-resistance research. Her project looked antibiotic resistance and connection from farm to fork. Specially, Dr. McCrackin's team wanted to address the literature evidence for a link between antibiotics used in agricultural animals intended for food and antibiotic-resistant infections in humans. One of the key conclusions: on farm antibiotic treatments will increase the colonization of animals with antibiotic-resistant Campylobacter, and antibiotic-resistant Campylobacter can be transmitted to humans in raw animal products. But current literature is inadequately detailed to establish a causal relationship between antibiotic use in agricultural animals & antibiotic-resistant campylobacteriosis in humans [video].
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