Consumer Trust

Dr. Jayson Lusk - Keynote: The Food Police

Keynote: The Food PoliceKeynote: The Food Police [video], Dr. Jayson Lusk (Purdue University)
From the 2022 Iowa Pork Congress, held January 26 - 27, 2022, Des Moines, IA, USA.

SwineCast 1188, Dr. Jayson Lusk Insights On Challenges Facing The Pork Industry

SwineCast 1188 Show Notes:
  • From the 2022 Iowa Pork Congress, Dr. Jayson Lusk, Purdue University, talks about the challenges facing the pork industry, looking at key areas like concentration, capacity, and resiliency; sustainability and innovation; inflationary pressures; and politics, policy, and meat consumption.

SwineCast 1141, At The Meeting - Salmonella Control: New Rules May Affect Pre-harvest Choices

SwineCast 1141 Show Notes:
  • 'At The Meeting' Honoring Dr. Bob Morrison looks at the new Swine Slaughter Inspection System and what it means for food safety.
  • The ATM hosts (Dr. Montserrat Torremorell - College of Veterinary Medicine, University of Minnesota, Dr. Gordon Spronk - Pipestone Veterinary Services, and Dr. Tom Wetzell - Swine Veterinary Consultant) learn more about the Swine Slaughter Inspection System with Former USDA Under Secretary for Food Safety Dr. Mindy Brashears. Dr. Brashears and the ATM team look at the changes being implemented by the USDA Food Safety and Inspection Service, and how those changes may affect producers.
  • 'At the Meeting', Honoring Dr. Bob Morrison is a podcast sponsored by Boehringer Ingelheim Animal Health USA Inc. and is focused on the the most recent topics in swine health and production.

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Alida Sorenson - Cool logic; solving a norovirus outbreak in a commercially-distributed food


Cool logic; solving a norovirus outbreak in a commercially-distributed food - Alida Sorenson, from the 2018 Allen D. Leman Swine Conference, September 15-18, 2018, St. Paul, Minnesota, USA.

How To Drive Key Cutout Sales

A 'Fresh' Perspective: Driving Key Cutout SalesA "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Kiersten Hafer - A "Fresh" Perspective: Driving Key Cutout Sales


A "Fresh" Perspective: Driving Key Cutout Sales - Kiersten Hafer, Clemens Food Group, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Steve Lerch - A Digital Revolution: Pork's People Driven Marketing Strategy


A Digital Revolution: Pork's People Driven Marketing Strategy - Steve Lerch, Google, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Dr. Jayson Lusk - The Future of Consumer Choice


The Future of Consumer Choice - Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Syndicate content