consumer trends

Antibiotics: What do the new regulations mean to the Producer? Dr. Laura Bruner, Swine Vet Center, provides a vet perspective on new regulations and their meaning to the producers. Dr. Bruner walks through the practical steps on how the veterinary feed directive will change operational activities. Key messages: more communication with veterinarians and nutritionists will occur and accurate documentation plus record keeping on the medications being used in specific formats is a must. Plan and practice for these changes now [video].

The Future of Antibiotic Use In the panel titled "The Future of Antibiotic Use" Dr. Paul Ruen, Dr. Laura Bruner, and Dr. Peter Davies take on questions on what the veterinary feed directives will do to pork farm operations. On of the key panel question centered around collecting data to better understand the impacts of the regulations. Key take aways include: collaboration across all species is important to help improve animal health, meet consumer expectations, and protect people from further antibiotic resistance health issues [video].

Driving Pig Performance in a Changing World of Antibiotic Usage Dr. Mike Eisenmenger, Swine Vet Center, P.A., talks about changes in antibiotic use and how pig performance needs to change. Today's pork operations aim to focus on reducing the need for antibiotics to control/treat infectious disease and focus on animal disease prevention. Dr. Eisenmenger concludes with an outline of how an ileitis vaccination program might operate in light of antibiotic reduction efforts [video].

Building Consumer Trust for Antibiotics and Animals Ms. Christine Summers, Costco, talks about how Costco handles the conversation of antibiotics with 80 million members. Ms. Summers drive the business with high quality and safe expectations. Ms. Summers points that the Costco members are highly educated, well paid, and have a heightened awareness. What Costco does is proactively engage with their members and be part of the daily dialog about food [video].

Consumer Speakers About Antibiotics Note: This panel discussion video not published at panel's request.