consumer trends

How To Drive Key Cutout Sales

A 'Fresh' Perspective: Driving Key Cutout SalesA "Fresh" Perspective Kiersten Hafer, Clemens Food Group, shares how Clemens Food Group has grown and aims to focus on investments to drive key cutout sales. Ms. Hafer outlines the marketing and brand experience being used to make pork relevant again [video].

Kiersten Hafer - A "Fresh" Perspective: Driving Key Cutout Sales


A "Fresh" Perspective: Driving Key Cutout Sales - Kiersten Hafer, Clemens Food Group, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Steve Lerch - A Digital Revolution: Pork's People Driven Marketing Strategy


A Digital Revolution: Pork's People Driven Marketing Strategy - Steve Lerch, Google, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Dr. Jayson Lusk - The Future of Consumer Choice


The Future of Consumer Choice - Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins


Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins - Mark Gale, CEO and Partner, Charleston|Orwig, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

SwineCast 1016, Postmodern Animal Ag Begins Now

SwineCast 1016 Show Notes:

Science & Consumer Perception Changes Need Attention

Industry Discussing Science & Consumer PerceptionIndustry Discussing Science & Consumer Perception Pork Forum 2018 Industry Discussing Science & Consumer Perception - Moderated by Michael Specter, staff writer at The New Yorker and the author of the book Denialism. Panel includes Dr. Kevin Wells, University of Missouri; Dr. Bradley Wolter, The Maschhoffs; Dr. Dan Kovich, National Pork Producers Council; Charlie Arnot, CEO, The Center for Food Integrity [video].

Panel - Industry Discussing Science & Consumer Perception at National Pork Industry Forum


Industry Discussing Science & Consumer Perception - Panel, from the 2018 National Pork Industry Forum, February 28 – March 2, 2018, Kansas City, MO, USA.

Mr. Stephen Gerike - Pork in the Food Service Industry.


Pork in the Food Service Industry. - Mr. Stephen Gerike, National Pork Board, from the 2017 North American PRRS/National Swine Improvement Federation Joint Meeting, December 1‐3, 2017, Chicago, Illinois, USA.

What Ever Happened To Old Fashioned Taste And Tenderness?

Pork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK AcademyPork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK Academy Everett L. Forkner, Owner and President of Forkner Farms Inc., opens his presentation with "What ever happened to old fashioned taste and tenderness?" Mr. Forkner talks about the changes in how pork quality has changed over the years and what efforts are underway to help the consumer connect with the value pork [video].
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