consumer trends

Dr. Jayson Lusk - The Future of Consumer Choice


The Future of Consumer Choice - Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins


Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins - Mark Gale, CEO and Partner, Charleston|Orwig, from the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA.

SwineCast 1016, Postmodern Animal Ag Begins Now

SwineCast 1016 Show Notes:

Science & Consumer Perception Changes Need Attention

Industry Discussing Science & Consumer PerceptionIndustry Discussing Science & Consumer Perception Pork Forum 2018 Industry Discussing Science & Consumer Perception - Moderated by Michael Specter, staff writer at The New Yorker and the author of the book Denialism. Panel includes Dr. Kevin Wells, University of Missouri; Dr. Bradley Wolter, The Maschhoffs; Dr. Dan Kovich, National Pork Producers Council; Charlie Arnot, CEO, The Center for Food Integrity [video].

Panel - Industry Discussing Science & Consumer Perception at National Pork Industry Forum


Industry Discussing Science & Consumer Perception - Panel, from the 2018 National Pork Industry Forum, February 28 – March 2, 2018, Kansas City, MO, USA.

Mr. Stephen Gerike - Pork in the Food Service Industry.


Pork in the Food Service Industry. - Mr. Stephen Gerike, National Pork Board, from the 2017 North American PRRS/National Swine Improvement Federation Joint Meeting, December 1‐3, 2017, Chicago, Illinois, USA.

What Ever Happened To Old Fashioned Taste And Tenderness?

Pork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK AcademyPork Quality Initiative - What Ever Happened To Old Fashioned Taste And Tenderness? - PORK Academy Everett L. Forkner, Owner and President of Forkner Farms Inc., opens his presentation with "What ever happened to old fashioned taste and tenderness?" Mr. Forkner talks about the changes in how pork quality has changed over the years and what efforts are underway to help the consumer connect with the value pork [video].

Understanding Color, Ph, and Marbling

Pork Quality Initiative - Understanding Color, Ph, and Marbling - PORK AcademyPork Quality Initiative - Understanding Color, Ph, and Marbling - PORK Academy Jim Compart, Compart Family Farms, and Dr. Steve Larsen, National Pork Board, highlight the focus on pork quality for the consumer and what it means. Mr. Compart shares the background of how pork has been viewed in the past and the impacts of the early views that pork needed to be cooked to 160° F. Even though the temperature to cook pork is lower (145° F), families continue to follow the old approach. The National Pork Board aims to increase awareness about the lower temperature and resting time with focused consumer marketing. [video].

Earning Consumer Trust

Farm to Fork: Healthy Animals, Healthy Food, Healthy PeopleFarm to Fork: Healthy Animals, Healthy Food, Healthy People Dr. Justin Ransom (Customer-Focused Supply Chain Strategist at McDonald's), Dr. Tamika Sims (International Food Information Council Foundation), and Dr. Carissa Odland (Pipestone Veterinary Services) each present a view on the farm to fork path of today and into the future.

Dr. Ransom shares the view of the supply chain and its evolution. Dr. Sims shares consumer focused feedback on food & health. And Dr. Odland shares examples of how producers can earn the trust of the consumers [video].

Dr. Justin Ransom, Dr. Tamika Sims, and Dr. Carissa Odland - Farm to Fork: Healthy Animals, Healthy Food, Healthy People


Farm to Fork: Healthy Animals, Healthy Food, Healthy People - Dr. Justin Ransom, Customer-Focused Supply Chain Strategist at McDonald's; Dr. Tamika Sims, International Food Information Council Foundation; Dr. Carissa Odland, Pipestone Veterinary Services, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA.

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