Consumer Expectations About Antibiotics

Antibiotics and Animals Building Consumer TrustBuilding Consumer Trust for Antibiotics and Animals Ms. Christine Summers, Costco, talks about how Costco handles the conversation of antibiotics with 80 million members. Ms. Summers drive the business with high quality and safe expectations. Ms. Summers points that the Costco members are highly educated, well paid, and have a heightened awareness. What Costco does is proactively engage with their members and be part of the daily dialog about food [video].