consumer choice

Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production


Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production - Jon Hoek, Belstra Milling Company, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality


Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

Can You Resonate With Consumers?

Messages that Resonate With ConsumersWhat Do Consumers Think? Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, provides insight on the business side of selling meat. Some of the factors that play into meat pricing is how consumers perceive products and how they feel about animal welfare plus agriculture sustainability efforts. Jarrod also shares some of the conversations he is involved with in and around the food retail companies, trying to understand their efforts to bring reliable and usable information to consumers.

Marcine Moldenhauer - Importance of Traceability in Protecting USA Export Trade


Importance of Traceability in Protecting USA Export Trade - Marcine Moldenhauer, Meat Link, LLC, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

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