consumer choice

What Is Pork's People Driven Marketing Strategy?

A Digital Revolution: Pork's People Driven Marketing StrategyA Digital Revolution: Pork's People Driven Marketing Strategy Steve Lerch, Google, shares insights on how consumers search for information as it relates to food, health, and life. Mr. Lerch focuses on how people think about the protein market and what information is misinterpreted by consumers about protein. Mr. Lerch closes with updates on what trust means to consumers [video].

Kiersten Hafer - A "Fresh" Perspective: Driving Key Cutout Sales


A "Fresh" Perspective: Driving Key Cutout Sales - Kiersten Hafer, Clemens Food Group, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Steve Lerch - A Digital Revolution: Pork's People Driven Marketing Strategy


A Digital Revolution: Pork's People Driven Marketing Strategy - Steve Lerch, Google, from the 2018 World Pork Expo, June 6 - 8, 2018, Des Moines, IA, USA.

Science & Consumer Perception Changes Need Attention

Industry Discussing Science & Consumer PerceptionIndustry Discussing Science & Consumer Perception Pork Forum 2018 Industry Discussing Science & Consumer Perception - Moderated by Michael Specter, staff writer at The New Yorker and the author of the book Denialism. Panel includes Dr. Kevin Wells, University of Missouri; Dr. Bradley Wolter, The Maschhoffs; Dr. Dan Kovich, National Pork Producers Council; Charlie Arnot, CEO, The Center for Food Integrity [video].

Panel - Industry Discussing Science & Consumer Perception at National Pork Industry Forum


Industry Discussing Science & Consumer Perception - Panel, from the 2018 National Pork Industry Forum, February 28 – March 2, 2018, Kansas City, MO, USA.

Cristen Clark, Jarrod Bakker, Gary Sovereign - The Consumer Connection: A Producer Perspective


The Consumer Connection: A Producer Perspective - Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.

Panel Discussion - Swine Industry Expectations, Innovations & Transformations


Swine Industry Expectations, Innovations & Transformations - Moderator Neil Dierks, CEO National Pork Producers Council, and panelists Dr. Tom Burkgren, Executive Director, American Association of Swine Veterinarians; Jan Hueber, General Manager and Co-Owner, Great Plains Management; and Bob Ruth, President, Country View Family Farms, from the 2016 Ceva Swine U.S. Launch & Scientific Symposium, February 26, New Orleans, LA, USA.

Dr. Craig Rowles - Back to the Future: Producing Food in a Changing Consumer Environment


Back to the Future: Producing Food in a Changing Consumer Environment - Dr. Craig Rowles, Chief Operating Officer, Biova LLC, from the 2016 Boehringer Ingelheim Vetmedica, Inc. Swine Health Seminar, February 26, New Orleans, LA, USA.

Consumer Expectations About Antibiotics

Antibiotics and Animals Building Consumer TrustBuilding Consumer Trust for Antibiotics and Animals Ms. Christine Summers, Costco, talks about how Costco handles the conversation of antibiotics with 80 million members. Ms. Summers drive the business with high quality and safe expectations. Ms. Summers points that the Costco members are highly educated, well paid, and have a heightened awareness. What Costco does is proactively engage with their members and be part of the daily dialog about food [video].

Panel: Consumers Expectations On Antibiotics

Panel Discussion with Consumer Speakers About AntibioticsConsumer Speakers About Antibiotics Note: This panel discussion video not published at panel's request.
Syndicate content