The Consumer Connection: A Producer Perspective - Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer, from the 2017 Iowa Pork Congress, January 25-26, Des Moines, IA, USA.
Swine Industry Expectations, Innovations & Transformations - Moderator Neil Dierks, CEO National Pork Producers Council, and panelists Dr. Tom Burkgren, Executive Director, American Association of Swine Veterinarians; Jan Hueber, General Manager and Co-Owner, Great Plains Management; and Bob Ruth, President, Country View Family Farms, from the 2016 Ceva Swine U.S. Launch & Scientific Symposium, February 26, New Orleans, LA, USA.
Building Consumer Trust for Antibiotics and Animals Ms. Christine Summers, Costco, talks about how Costco handles the conversation of antibiotics with 80 million members. Ms. Summers drive the business with high quality and safe expectations. Ms. Summers points that the Costco members are highly educated, well paid, and have a heightened awareness. What Costco does is proactively engage with their members and be part of the daily dialog about food [video].
How Do Consumers Perceive Eating? Dr. Dustin Boler, University of Illinois, shares how seasonality and consumer perceptions play a part in pork quality. Dr. Boler also highlights research on pork meat and points out correlations observed between ham wights and belly firmness.
Real Pig Farmers Open Doors National Pork Board officer Brad Greenway with pig farmers Erin Brenneman, Thomas Titus, and Chris Soules (ABC’s The Bachelor and Dancing with the Stars), share their insight on how to reach out and connect with people who don't live, work, or connect with farms. A key conversation point each panelist aims to share is how to be transparent and listen to consumers.
Our Barn Door is Open Panel - National Pork Board officer Brad Greenway with pig farmers Erin Brenneman, Thomas Titus, and Chris Soules (ABC’s The Bachelor and Dancing with the Stars), from the 2015 World Pork Expo, June 3 - 5, 2015, Des Moines, IA, USA.