Commit To Engaging Over Time

Cracking the Code on Food Issues: Consumer Insights on Animal AgricultureConsumer Beliefs on Food and Ag Allyson Perry shares how the Center for Food Integrity (CFI) works and what they aim to achieve: To build consumer trust and confidence in today’s food system. Ms. Perry provides detailed analysis of various aspects of how consumers they feel about food and agriculture. Three key demographic groups CFI focuses on are moms, millennials, and foodies. Key take aways for people in agriculture from the CFI survey series: Believability is a key driver in creating information that is trusted; Develop a values based engagement strategy that starts with listening and embracing skepticism; and Commit to engaging over time.