Can You Resonate With Consumers?

Messages that Resonate With ConsumersWhat Do Consumers Think? Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, provides insight on the business side of selling meat. Some of the factors that play into meat pricing is how consumers perceive products and how they feel about animal welfare plus agriculture sustainability efforts. Jarrod also shares some of the conversations he is involved with in and around the food retail companies, trying to understand their efforts to bring reliable and usable information to consumers.