branding

SwineCast 0620, Pork Consumers Are Happy People

Download mp3SwineCast 0620 Show Notes:

SwineCast 0619, Data Backs Up New Pork Branding Position

Download mp3SwineCast 0619 Show Notes:
  • As the swine industry gets the first glimpse of pork's new branding position, "Pork.  Be Inspired." we talk with those who have walked this talk for the past year or more.  John Greene, Director of Strategic Marketing for the National Pork Board joins us to review the science behind the words you see.

Asymmetry in Rewards for Ethical Behavior

     One of the more effective tactics of those who oppose modern animal production has been to threaten the global brand of final processors and retailers in order to gain negotiating power in attempts to change production methods.  By raising an ethical argument to modern production they have buttressed their assertions against the counter argument from science. 

     This is a very efficient approach since once their notions are accepted by major retailers like Wal-Mart, forcing change down the chain is greatly facilitated.

     Yesterday the Wall Street Journal published the results of an experiment conducted by a doctoral student from the University of Western Ontario. (http://online.wsj.com/article/SB121018735490274425.html)

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