With recent national media reports painting grim pictures of the dairy industry and the use of antibiotics in farm animals, it seems the agriculture community has become a serious target in media circles run by the likes of CBS Evening News Correspondent Katie Couric. And whether we like it or not, Couric is a
strong voice in millions of family homes across the United States,
unfortunately she is sure to make an impact on consumers choices.
As grain farmers in the Midwest begin to wrap-up an unusually long harvest, it’s finally time to cross one more thing off the list, but not without adding a few new “to dos.”
With increasing pressure from activist groups such as the Humane Society of the United States, People for the Ethical Treatment of Animals, Farm Sanctuary and Greenpeace, farmers and many in agribusiness are realizing the importance of communicating to neighbors, civic leaders and those among the non-farm audience about what’s really going on behind those barn doors.
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