Neil Dierks, CEO of the National Pork Producers Council, conducts listening sessions whenever possible. This one took place at the 2015 MN Pork Congress. The sessions are closed to all but those producers in attendance but Neil shared some of the thoughts on industry issues afterwards.
Watch Out, Technology Ahead Dr. Lowell Catlett, Professor of Agriculture Economics and Agriculture Business at New Mexico State University, shares some insights on the business of agriculture and specifically the protein changes consumers demand. Dr. Catlett offers a witty, and often rhetorical look at society at large and what people in agriculture need to keep in mind when developing products or talking with non-farming consumers [video][audio].
Some Syringe Sauce With That? What if there were an alternative to creating meat protein? What if that approach did not involve animals like cows, pigs, or chickens? And what if that meat protein was just like what comes from cows, pigs, and chickens but grew in a vat [video][pdf]?
Understand The Protein Trends Nancy Kruse, President, The Kruse Company, provides insight into consumer views on food and protein. She covers the trends she is tracking, what they mean for consumers and protein producers, and issues that are driving behavior. Key take aways: there are trends that the pork industry must take advantage of in order to have pork continue to be on the plate.
Shifting Protein Demand and Consumer Trends Dr. Steve Meyer, Paragon Economics, outlines the pork economic data and trends. Some of the key issues include shifts meat demand, expansion in all protein arenas, PEDv recovery is happening, and corn supply is vastly improved. Dr. Meyer concludes with some risks to monitor: Export disruption, weakening demand, and dietary guidelines being pressured to change.
Working on Our Preparedness Dr. Paul Sundberg, Vice President, Science and Technology, National Pork Board, outlines what the past porcine epidemic diarrhea virus (PEDv) has done to change approaches to dealing with animal diseases. Dr. Sundberg details the Swine Pathogen Matrix Project and the changes implemented to work through swine diseases as they appear and staying prepared.
PEDv State of The Union Dr. Lisa Becton, Director of Swine Health Information and Research, National Pork Board, provides an update on porcine epidemic diarrhea virus (PEDv) and the research that is currently happening. Dr. Becton also shares what has been learned and what processes have been created or changed to be prepared for future animal disease outbreaks. Key take away: Communication across, up, and down is a must.